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Vocabulary 3.04

Miguel Garcia Vocabulary 3.04

TermDefinition
Banner ads Embedding an ad into a web page – known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad’s company website
Buttons Smaller banner ad normally used to advertise programs used in creating the site
Pop-up front/under ads Ads that display in a new browser window either in the front or behind the current browser window
Flash ads Adding interactive elements to standard HTML sites
Floating ads Move across a screen or floats above the content
Exit pops When you exit a website a related website opens – can be very annoying
Rich media ads Includes animation or video and have more complex user interaction
Text ads Advertising using text based hyper links – All website text is written in HTML language
Advergames Video games containing advertisements
Virtual worlds These are still evolving and have not been that successful – can be used to market a virtual store
Sponsorships Companies that pay to advertise on certain websites in order to be affiliated or recognized - these are becoming more popular as a subtle way to get your message to the consumer
Sponsored search results Ads from companies that may say “brought to you by”
Bookmarks/favorites Collection of direct links to predefined web pages stored in your web browser
Guides Assists in providing information or a roadmap to the web
E-mail based ads Embedded in or the entire email is an advertisement
Scalability Ability to function regardless of size
Direct Mail Best method to target specific groups of customers, focus promotional efforts and gain the best results
Mobile Marketing The use of wireless network & cell phone as a means of marketing communication
SMS (text messaging) Exchange of short text messages between fixed line or mobile phones
MMS (multimedia messaging services) Is a standard way to send messages that include multimedia content to and from mobile phones
Mobile advergaming Games on the move – using smart phone games as promotional tools
Websites Groups of pages on the www. devoted to one or several topics
Location-based services Recommendation of services like restaurants, retailers, events, etc. in an area
QR codes Web-based software solution to create interactive marketing and promotional campaigns through generation of Quick Response (QR) codes – engage with customers with smart phones in real time response
Mobile search Information retrieval service w/mobile platforms & phones
Search Engines to provide an international source of information in an organized, systematic manner
Created by: miguelflako
Popular Marketing sets

 

 



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