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DISTRIBUTION
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| Question | Answer |
|---|---|
| What do marketer's want to achieve by determining distribution intensity? | Ideal market exposure. |
| What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel? | Wholesalers usually buy in large quantities. |
| What statement is true about technology in relation to channel management? | Some businesses have the capacity to distribute most or all of their products through the internet. |
| Which situation hinders a business's ability to provide quality customer service? | Vendor consistently has back orders. |
| Which of the following would probably use a longer channel of distribution than the others: | A bottle of shampoo. |
| When is it best for a business to use an exclusive distribution pattern? | It needs to maintain tight control over a product. |
| What is one action that customer service can take to facilitate order processing? | Communicate effectively. |
| How do channel members add value to a product? | By performing certain channel activities expertly. |
| Which of the following is an aspect of channel management that impacts customer service? | Timeliness. |
| Intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them. | Agents. |
Created by:
Ma_Miller
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