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MGT 460 Midterm
Chapter 5
Term | Definition |
---|---|
Competitive Rivalry | the ongoing set of competitive actions and competitive responses that occur among firms as they maneuver for an advantageous market position |
Competitive Behavior | the set of competitive actions and responses a given firm takes to build or defend its competitive advantages and to improve its market position |
Multi-market Competition | firms competing against each other in several product or geographic markets |
Competitive Dynamics | all competitive behaviors - that is, the total set of actions and responses taken by all firms competing in a market |
Competitive Blindspots | lacking information needed to predict a competitors actions and responses. Being unaware of their objectives, strategies, assumptions, and capabilities. |
Market Commonality | concerned with the number of markets with which the firm and a competitor are jointly involved and the degree of importance of the individual markets to each. The greater multi market contact, the less likely to initiate an attack |
Resource Similarity | the extent to which the firm's tangible and intangible resources are comparable to a competitor's in terms of both type and amount. They are likely to have similar strengths and weakness as well as similar opportunities and strategies. |
Drivers of competitive behavior | 1. Awareness: extent competitors recognize the degree of their mutual interdependence that results from market commonality & resource similarity 2. Motivation:firms incentive to respond to competitors attack 3. Ability:resources and flexibility provided |
Competitive Action | a strategic or tactical action the firm takes to build or defend its competitive advantages or improve its market position |
Competitive Response | a strategic or tactical actions the firm takes to counter the effects of a competitor's competitive action |
Strategic Action/Response | a market-based move that involves a significant commitment of organization resources and is difficult to implement and revers. |
Quality | exists when the firms goods or services meet or exceed customers' expectations |
Actor | the firm taking an action or a response |
Reputation | the positive or negative attribute ascribed by one rival to another based on past competitive behavior |
Market Dependence | the extend to which a firm's revenues or profits are derived from a particular market. Generally respond strongly to attacks threatening their market position |
Slow Cycle Market | the firm's competitive advantages are shielded from imitation, commonly for long periods of time, and where imitation is costly. |
Fast-Cycle Market | firm’s capabilities that contribute to competitive advantages aren’t shielded from imitation and imitation is often rapid and inexpensive. |
Standard-Cycle Market | arkets in which the firms competitive advantages are partially shielded from imitation and imitation is moderately costly. |