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marketing info management
| Question | Answer |
|---|---|
| what is an example of marketing information that a business could gather by surveying customers? | location of the company's market |
| which characteristic of useful information is represented by the statement "the benefits of using the information should be greater than the expense of gathering the data used to generate this information ? | cost-effectiveness |
| what is an internal source of marketing information for a business ? | inventory records |
| in planning marketing activities and in making marketing decisions, marketers use a variety of data gathered by a(n)? | marketing-information management system |
| how can ill-designed questionnaires affect survey participants? | can decrease their response rate |
| what is the advantage in using personal interviews to collect marketing data? | high flexability |
| which of the following is a rating scale that allows marketing researchers to determine respondents' feelings | likert |
| a connection, association or involvement is refferred to as: | relationship |
| by monitoring its sales and its customers' buying habits ,what is a business often able to identify | popular products |
| what type of marketing data can a business obtain by reviewing its inventory reports and customers' voices | customers product preferences |
| am approximate judgement or calculation is an | estimate |
| data collected from internal sources, external sources or marketing research is | marketing information |
| records of sales people meeting or contact with customers are referred to as | call report |
| which of the following is a technology tool that allows a business to observe a customers internet activities | cookies |
| one advantage to marketing information managers of using the internet to do research and gather data is that the process is | inexpensive |
| when should researchers ask potentially sensitive questions during an interview | toward the end |
| xxxxxx xxxxxxx xxx xxxxx xxxxx xxxxxxxxx xxxxx xxxxx xxxxxxxxxxxx xxxxx xxxx x xxxxxx xx | xxxxxxxxxxxxxxx |
| xxxxxxxxx xxxxxxxx xxxxx xxxx xxxxx xx xxxxxx | xxxxxxxxxxxx |
| xxxxxxxxxxxx xxxxx xxxxxxx xxxxx xxxxx xx xxxxxxxxxx xxx | xxxxxx |
| xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx : | xxxxxxxxxxxx |
Created by:
matra4238
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