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Marketing Information Management

QuestionAnswer
Computerized storage for information and facts. Databse
a marketing function that involves gathering,accessing,evaluating,and disseminating information to aid in business decisions. marketing information management
an organized way of continuously gathering,sorting,analyzing,and distributing marketing information. marketing information system
the process of gathering,recording,and analyzing of data about a specific issu,situatio, or concern that affects a market. market research
facts collected specifically for the problem or project at hand. primary
facts and figures that have been collected for purposes other than the project at hand. secondary
facts and figures located inside the company. internal
facts and figures available in locations outside the company. external
which of the following is a technology tool that allows you a business to observe a customer's internet activisites cookie
how can businesses use computerized databases to sort and organize information about customers' purchases,brand preferences,and dollar amount spent? to customize its marketing effortsthat a
what is an example of marketing information that a business could gather by surveying customers? location of the company's market
type of itemized rating scale in which feelings are given numerical value likert
type of data collection based on feelings and interpertation qualitative
data collection that allows the ability to count the results and use numerical and statistical processes quantitative
data collection method that allows the use of simulations internet
type of data collection method that is cheap but it has a poor return rate mail survey
same number of favorable and unfavorable responces balanced
data collection method that has a disadvantage of group influence focus group
usually includes a 7 point rating scale with bi polar phrases semantic differential
how can ill-designed questionnaires affect survey participants? can decrease response rate
what is the advantage in using personal interviews to collect marketing data? high flexibility
what is an example of a marketing research method that is used to collect primary data customer survey
Created by: tiana9856
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