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Sales Promotions

QuestionAnswer
What are sales promotions? Incentives to stimulate purchase, and boost sales short term - econonic, affective, informational (REFERENCE)
Examples of Sales promotions? * monetary - extra volume/money off * prize - competitions * product promotions - sampling eg in magazines/in store
Who are the audiences of sales promotions? both business/trade and consumers
What are the objectives of sales promotions? * increase market share * boost sales * encourage trial * reward loyalty * reinforce a message
Advantages of Sales promotions? * immediate response * quick sales boost * encourages trial * easy to evaluate impact on sales
Disadvantages of sales promotions? * Short term focus * can come across as aggressive - Safestyle UK * negative associations - reinforce that price is too high originally * associate brand is promotions rather than quality - Sofa sales - DFS
Created by: guymandziuk92
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