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6KeenanSPRTMKTG2

Sports Marketing Sponsorships

QuestionAnswer
1. What is important about your customer? Their likes dislikes and attitude
2. Are Surveys Important? Yes they provide firsthand account of people and their attitudes
3. What is On-Site Revenue? Anything during the actual event to make money
4. What are some forms of On-Site Revenue? Concessions, Merchandise, Games
5. What are some On-Site durable goods that provide revenue? T-shirts, programs and products
6. Even if you license out the selling of products to someone else should you still manage and check it? Yes when it is your event you must know what’s always going on
7. What is the goal of print advertising? To reach as many people as possible
8. Why are charities good for your event? They provide PR
9. How do you get big time athletes? Contact the Agents
10. Why is an attorney important? They can review and inspect contracts to make sure no problems will arise
11. When finding broadcast networks what is important? The ratings, companies and service
12. During event what is important for the players? It is a team, player-friendly tournament and area
13. Why is food and taste important? ?-People will remember food really well and it becomes a deciding factor in choosing whether they want to return or not
14. When is the best time to sell your event? When its taking place
15. What is a good manager important? They motivate people and make sure they’re on task
16. If the event is on show or broadcast what is most important? A good director who shares you vision
Why is live television for you event good? It provides an aesthetic value and increases the rate of being seen
18. What should be included in athlete contracts? Behavior, Payment and Expectations
19. Where do you want to communicate your message? To the biggest broadest market possible
20. How should you price your event? In a fair way so you don’t lose large masses of audience and only receive the small die-hard fans
Created by: kee21
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