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distribution
| Question | Answer |
|---|---|
| distribution center | a short term storage center located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers unlike a warehouse the emphasis is on the moving |
| ultimate consumer | anyone personally uses a good or services to satisfy his/her own wants |
| distribution | business function that is responsible for moving,storing locating and or transferring ownership of goods and services |
| Channel | a path which goods and services flow in one direction |
| Non store retailing | buys consumer goods or services and sells them to the ultimate consumer by means other than through a store. |
| channel length | total number of channel members in a channel of distribution |
| indirect distribution | distribution in which goods and services move from the producer to the channel members and then to consumers or industrial users. |
| integrated distribution | manufacturer acts as whole seller and retailer for its own products |
| channel members | businesses or individuals who assist in moving goods and services from the producer to the channel. |
| Channel of distribution | Paths or routs , that goods or services take from the producer to the ultimate consumer or industrial user |
| Selective | A distribution pattern is which a producer sells a product through a limited number of middlemen in a geographic area. |
| Consumer goods | items produced for personal use. |
| Direct Distribution | A channel of distribution in which goods and services move directly from the producer to the producer to the consumer or industrial user |
| wholesaler | Intermediaries who help to move goods between producers and retailers by buying goods from producers and selling them to retailers. |
| Dual district | distributing a product through two different channels |
| middlemen | channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services. see intermediaries |
| channel management | process by which marketers ensure that products are distributed to customers efficiently and effectively |
| retailers | a business that buys consumer goods or services and sells them to the ultimate consumer |
Created by:
dbatts1
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