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Distribution
| Term | Definition |
|---|---|
| Distribution Center | A short term storage center located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers; unlike a warehouse, the emphasis is on the moving of goods rather than on long term storage |
| Ultimate Customer | Anyone who personally uses a good or service to satisfy his/her own wants |
| Distribution | A marketing/business function that is responsible for moving, storing, location, and/or transferring ownership of goods and services |
| Channel | A path through which goods and services flow in one direction (from vendor to the consumer), and the payments generated by them that flow in the opposite direction. Means employed to distribute goods or services from producers to consumers. |
| Non-store Retailing | A business that buys consumer goods or services and sells them to the ultimate consumer by means other than through a store. (phone, mail, vending machines, ect) |
| Channel Length | The total number of channel members in a channel of distribution |
| Indirect Distribution | A channel of distribution in which goods and services move from the producer to the channel members and then to consumers or industrial users |
| Integrated Distribution | Manufacturers acts as wholesaler and retailer for its own products |
| Channel Members | Business or individuals who assist in moving goods and services from the producer to the consumer |
| Channels of Distribution | Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user |
| Distribution Pattern | A distribution pattern is which a producer sells a product through a limited number of middlemen in a geographic area |
| Consumer Goods | Items produced for personal use |
| Direct Distribution | A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user |
| Wholesalers | Intermediaries who help to move goods between producers and retailers by buying goods from producers and selling them to retailers |
| Dual Distribution | Distributing a product through two different channels |
| Exclusive Distribution | A distribution pattern in which a producer sells a product through just one middleman in a geographic area |
| Agents | Intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them |
| Industrial Goods and Services | Products purchased bu producers for resale, to make other goods and services, and/or to use in business operations |
| Intensive Distribtuon | A distribution pattern in which a producer sells a product through every available wholesaler and retailer in a geographic area where consumers might look for it |
| Channel Intensity | Refers to the number of intermediaries present in the distribution or marketing channel |
| Intermediaries | Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services |
| Logistics | Refers to managing the flow of goods and services from production to consumption |
| Middlemen | Intermediaries |
| Channel Managment | Processes by which marketers ensure that products are distributed to customers efficiently and effectively. A marketing function that involves identifying, selecting, monitoring, and evaluating sales channels |
| Retailers | A business that buys consumer goods or services and sells them to the ultimate consumer |
Created by:
E_McFadden
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