click below
click below
Normal Size Small Size show me how
2ParkerMKTG2
Marketing Overview
Question | Answer |
---|---|
What counts as Psychological pricing? | $12.99 |
Choose ALL answers that are Discount Pricing. | Cash only |
What is the final step in setting a price on a product/service? | Set Price |
What is the first step in setting a price on a product/service? | Determine Objective |
What is the final step in creating a new product? | Launch |
What is the first step to creating a new product? | Generate Ideas |
Where is competition mainly introduced into the product life cycle? | Maturity |
What part of the product life cycle shows a drop-off in sales? | Decline |
Shipping goods on boats the fastest form of transportation of goods? | False |
Personal Selling is an expensive form of promotion. | True |
A trademark brand uses the “™” symbol. | True |
Answer the question following this paragraph: Jenny over-hears a co-worker talking about her private life and hears something embarrassing, what do you think Jenny should do? | Keep the info to herself, she shouldn’t have known this information |
Bundle pricing means increasing the amount the product costs if more of the product is bought at once. | False |
The profit made by a company on a product is called? | Markup |
As the supply of a product goes up, the price of the product goes..? | Down |