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2ParkerMKTG1

Marketing Overview

QuestionAnswer
What are the four parts of Marketing? Product, Price, Place, Promotion
What Can’t a Producer provide a Consumer? Want/Need
What part of Product Utility could provide ingredients for a type of cereal? Information utility
Place Utility does what for a product? Offers a convenient location for the product
When the economy is at the height of its wealth, it is in what? Prosperity
When the economy is falling toward Depression, it is called what? Recession
What is it called when producers and consumers can agree on product price? Equilibrium Price
What is it called when businesses have too much inventory? Surplus
Free Enterprise economies are which direction on the Political Spectrum? Right
Choose THREE types of resources that producers can use. Capitol, Services, Land
What is it called when 1 company has exclusive control over a product? Monopoly
What would fall under Psychographics when describing a consumer? Cheerleader
What would fall under Geographics when describing a consumer? Lives in Utah
What would fall under Demographics when describing a consumer? Income
What would be a source of reliable research? A company’s website
Created by: supercman001
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