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Review Questions

QuestionAnswer
Name the four P's of Marketing Product, Price, Place, Promotion
What are the five points of Utility? Time, Possession, Form, Place, Information
Martha has a presentation coming up at work about Marketing and its relation to the economy. What subject should she not touch on? Socialism
What is the correct definition of a "monopoly?" Exclusive control of a product
What is the order of the cycle that occurs in overall economics? Prosperity, Recession, Depression, Recovery
What is the definition or goal of Target Marketing? To focus marketing communications on a specific group of consumers that a company wants to reach
What are the four sub-points of Research in Marketing Information Management? Product, Market, Media, Attitude
What are the other two points that go along with Return On Investment? Position and Sharing
What is the order of a product life cycle? Intro, growth, maturity, decline
Is 'Help' one of the three goals of promotion? No
Candy is preparing for a briefing on the types of marketing for her company. She plans to talk about manufacturing, private, promotion, and generic branding. Which of the four is not a type of branding? Promotion Branding
John is planning to talk about the Integrated, Intense, Exclusive, Specific, and Selective parts of Distribution. Which one is not a part of distribution? Specific
Mail, Motor, Rail, Air, Pipe, Water. All of the previous are supposed methods of distribution. Which is not? Mail
What is the acronym used for the sales process? ANPOCS
What does ANPOCS stand for? Approach, Needs, Product, Object, Close, Suggest
True or False. When determining the needs of a customer you should always ask open-ended questions that require a long answer rather than a yes or no question? True
Jimmy encounters some objections the customer has about a product. They doubt the advertisement on the box. Jimmy takes the product and does a demonstration for the specific objection the customer had. What methods of selling was Jimmy using? Demonstration and Boomerang
Direct, Demonstration, Standing room only, Two choices. All of these are a method of closing a sale except? Demonstration
What does 2/10n 30 mean? You will get a 2% discount if the bill is paid within 10 days, but the actual amount is due within 30 days
What does SWOT stand for? Strengths, Weaknesses, Opportunities, Threats
Which of the segments of marketing involves sales generated, shopping patterns, and decision-making processes? Behavioral
Created by: taylor.deem
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