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MIM
Term | Definition |
---|---|
Marketing Info Mgt | info gained from communicating with the customer |
Marketing Info System | tool/method used to collecting and analyzing/interpreting data |
Marketing Research | efforts to discover the customer's wants and needs-links consumer, customer, and public to marketer |
Cost Effective | marketing info allows businesses to better adapt to changing markets |
Primary | info the company collects directly from its own surveys-first time collected;expensive |
Secondary | info the company collects from other sources(libraries,online,federal publications,etc)-desk research-already exists |
Internal | inventory records;inside the business |
External | outside of the business |
Database | |
Cookies | tracks visits and purchases on the web(builds database) |
Quantitative | count the results(surveys,volume-tracking scanners) |
Qualitative | looking for opinions, judgment, feelings |
Balanced Questions | |
Likert | |
Semantic Differential | |
Facts | data that can be verified |
Estimates | approximations of data |
Predictions | sometimes called projections, are forecasts that people make about the future |
Sales Reports | improve the effectiveness of people |
Inventory Report | |
Trade Journal |