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Marketing

Chapter 1.2 Vocab+Notes

WordDefinition
Market Research is a process designed to identify solutions to a specific marketing problem by systematically gattering and analyzing data.
Primary data is information collected for the fist time to anaylaze a specific situation.
Secondary data Information that already has been collected for purposes other than your current research project.
Primary Research Methods;what are they? Surveys; Observation; Experimental Method.
Surveys there are three types, what are they? Personal, telephone, abd mail interviews.
Secondary Reasorce Methods; what are they? Sale and marketing magazines; The U.S. Department of Commerce; Trade associations; and Business publications.
What are the six steps in the research process? 1. Identify a need or define a store's problem.2. Obtain primary and Secondary data.3. Organize your data.4. Anayalze Your data.5. Recomment solutions.6. Implement a plan of action.
Created by: FredYugi on 2008-09-10



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