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MWD OBJECTIVE 1.01
typeface font
Term | Definition |
---|---|
Typography | the style and appearance of printed matte |
Typeface | a particular design of type. |
Serif | a slight projection finishing off a stroke of a letter in certain typefaces |
Examples of serif | serif |
Serif used for: | headings |
Sans Serif | a style of type without serifs. |
Examples of sans serif: | times new roman |
Sans serif used for: | magazine articlas |
Ornamental/ decorative | ornamental rather than functional in purpos |
Examples of ornamental/ decorative | chiller |
Ornamental/ decorative used for: | flyers |
Script | handwriting as distinct from print; written characters |
Examples of script | Bickham Script, Nuptial Script, and Shelley Allegro are examples of formal scripts. Comic Sans, Mistral, Giddyup, and Tekton demonstrate a wide range of informal handwritten script type |
Script used For: | formal invitiations |
Font | a set of type of one particular face and size |
Font style | refers to the stylistic attributes of a font, such as bold, italic, and underline |
Font Family | a typeface is a set of one or more fonts each composed of glyphs that share common design features. Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and designer or foundry |
Monospaced | A monospaced font, also called a fixed-pitch, fixed-width or non-proportional font, is a font whose letters and characters each occupy the same amount of horizontal space. |
Proportional | corresponding in size or amount to something else |
Leading | the amount of blank space between lines of print |
Kerning | adjust the spacing between (letters or characters) in a piece of text to be printed. make (letters) overlap. |
Tracking | The space between letters in a block of text |