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marketing

TermDefinition
agents Intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them.
brick and click A business that has both a brick-and-mortar business and an online store.
brick and mortar Refers to businesses that have physical (rather than virtual or online) presences - in other words, stores (built of physical material such as bricks and mortar) that you can drive to and enter physically to see, touch, and purchase merchandise.
brokers Negotiates the sale of the product then allows the seller to accept or reject the prospective buyer’s offer.
bulk-breaking The wholesaler takes delivery in large amounts and then breaks it down and delivers it in much smaller amounts.
channel the consumer), and the payments generated by them that flow in the opposite direction (from consumer to the vendor). Means employed to distribute goods or services from producers to consumers.
channel bredth The number of outlets available to consumers.
channel intensity The number of outlets available to consumers.
channel length The total number of channel members in a channel of distribution.
channel managment Processes by which marketers ensure that products are distributed to customers efficiently and effectively. A marketing function that involves identifying, selecting, monitoring, and evaluating sales channels
channel members Businesses or individuals who assist in moving goods and services from the producer to the consumer.
channels of distrubution Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
consumer goods Tangible items produced for personal use.
consumer goods and services Products produced for personal consumption
contractural efficiency Channel intermediaries have to optimize the number of exchange relationships required to complete a transaction
direct distrubution A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user.
disintermeditation The elimination of intermediaries, or middlemen, that result in the transfer of products directly from the producer to the ultimate consumer.
distrubution Aand producers. A career that involves performing the activities involved in moving or transferring the ownership of goods or services from producers to consumers.
distrubution center a short-term storage centre located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers; unlike a warehouse, the emphasis is on the moving of goods rather than on long-term storage
distrubution channels Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user.
distrubution intensity The level of market exposure a certain distribution pattern achieves (refers to intensive, selective, and exclusive patterns).
distrubution patterns form, grouping, lineup, method, ordering, organization.
distrubution process
distrubution system
distributor
dual distrubution
e-tailers
exclusive distrubution
horizontel conflict
indirect channel distrubution
indirect distrubution
industrial distributor
industrial goods and services
intensive distrubution
integrated distrubution
intermediares
logistics
manufacturers representatives/agents
manufactuers sales force
merchendising allowance
middle men
multiple distrubution
negotiation
nonstore retailing
physical distrubution
place (distrubution)
privet brand
rack jobber
retailers
risk takeing Understanding and accepting the responsibility of not knowing the outcome of your actions.
Created by: 1439778
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