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Marketing

Definitions overview

QuestionAnswer
Intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them. Agent
Four P's Product,place,promotion,price
ways of Promotion Publicity,public relations,transit,advertising
planned personalized communication designed to satisfy needs and wants Personal selling
used to increase sales of a business and its products promotion
items such as ink pens, stickers, hats, or water bottles that are given away to the public specialty media
money back from a purchase received when a customer completes the requirements rebate
free trail size of a product given out to potential customers free sample
BRICK-AND-CLICK A business that has both a brick-and-mortar business and an online store.
Popular Marketing sets
Marketing Foundations
Marketing mix and Marketing environment
Social media
The Psychology of the Traveler and Customer Service
Marketing planning process
Professionalism & CTSO
Fundamentals of Marketing and Business Communication
C712 Consumer buying
Negotiation
C712 Strategic plan (chapter 1 & 2)
Marketing Research
Segmentation Targeting Positioning

 

 



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