Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing

test 4

QuestionAnswer
What are the 3 Promotion Objectives ? Informing, Persuading, Reminding
In the promotion mix, what is 1:1? Personal Selling
In the promotion mix, what is 1:Some? Sales Promotion
In the promotion mix, what is 1:Many (paid by company)? Advertisement
In the promotion mix, what is 1:Many (unpaid)? Publicity
What are the 4 Advertising Decisions? Target audience, Message, Media decision, Sender Decision
What is a Storyboard? A mockup combining copy and visual material to show the sequence of major scenes in a commercial.
What are the 5 elements of Print Advertisements? Headline, Illustration, Sub-headline, Body Copy, Signature
Sales promotion types (10) Coupons, deals, premiums, contests, sweepstakes, samples, loyalty programs, POP displays, rebates, product placement
Personal selling equals to _____ ______ ______ ______. Helping customers solve problems
Good salespeople _____ _____ so that they can _____ _____ _____. Ask questions; Solve customers' problems
How do salespeople overcome objections or reservations? Understand them and Respond honestly
What is the Personal Selling Process? (Generate & Qualify Leads) - (Pre-approach) - (Sales Presentation and Overcoming Reservations) - (Closing the Sale) - (Follow-up)
Why is important to be ethical? So that you can meet customers' needs profitably.
What is Corporate Social Responsibility? Voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders.
6 Steps of the New-product Development Process Idea generation - Concept testing - Product development - Market testing - Product launch - Evaluation of results
What are two sources of new product development? Brainstorming & Outsourcing
List the four fundamental characteristics of services. Intangible, variable, inseparable, perishable
The ________ gap reflects the difference between customers' expectations and the firm's perception of those customer expectations. Knowledge
List the four service gaps. Knowledge, delivery, standards, communication
What are the 5 service dimensions to determine overall service quality? reliability, tangibles, responsiveness, assurance, empathy
Effective service recovery entails: Listening to the customer Providing a fair solution Solving the problem
What are the three main factors in setting a list price? Cost Competitors price Customers willingness to pay
Created by: traaward
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards