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OHHSIntroCh.14
Advertising
Vocabulary Word | Definition |
---|---|
Advertising | Public promotion of something such as a product, service, business, or event, to attract or increase interest in it. |
Mass Media | Channels of communication, such as television, radio, and newspapers. |
Infomercial | A 30-minute commercial |
Direct-Mail advertising | Ads sent by mail to people's homes and businesses. |
Pop-up Ads | Appear in a new browser window when you first log on to a Web site |
Banner Ads | Displayed across the top or bottom of the Web page. |
Webcast | Broadcast made on the Internet. |
Media Planning | Process of selecting advertising media and deciding the time and space in which the ads should appear. |
Advertising Agency | Business that specializes in developing ads and ad campaigns for its clients |
Ad campaign | A series of ad messages that share a single idea and theme. |
Audience | Number of homes or people exposed to an ad |
Impression | A single exposure to an advertising message |
Cost Per thousand (CPM) | Media cost of exposing 1000 readers or viewers to an advertising impression. |
Prime Time | Time period when the network TV is the largest between 7 pm and 11 pm. |
Frequency | Number of times an audience sees or hears an ad. |