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Marketing (JC)
Key words and concepts for Junior Cert Marketing
Term | Definition |
---|---|
Market Research | Helps a firm find out about existing and potential markets. There are two types of research methods, primary and secondary. |
Public Relations | PR aims to improve the communication between a business and the public. This helps them maintain and increase sales. |
Marketing Mix | The marketing mix is how a company combines what is called the "four P's" in order to make their product different from the competition. |
Product | A good or service created as a result of a process and serves a need or satisfies a want. It has a combination of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers a buyer for purchase |
Price | |
Place | |
Promotion |