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Fundamentals of Mark

TermDefinition
Consumer Behavior Study of when, where, and how people buy things and then dispose of them
search advertising ads that appear on the Web pages you pull up after doing an online search
postpurchase dissonance aka buyer's remorse
planned obsolescence a deliberate effort by companies to make their products obsolete, or unusable, after a period of time
impulse buying Purchasing a product with no planning or forethought
Low-involvement products inexpensive and pose a low risk to the buyer if she makes a mistake by purchasing them
routine response behavior consumers make automatic purchase decisions based on limited information or information they have gathered in the past
high-involvement products carry a high risk to buyers if they fail, are complex, or have high price tags (cars, homes)
extended problem solving purchasing decisions in which consumers gather a significant amount of information before making a decision
limited problem solving purchasing decisions made based on consideration of some outside information
atmospherics the physical aspects of the selling environment retailers try to control
Psychographics measuring the values, attitudes, lifestyles, and opinions of consumers using demographics
operant conditioning behavior that's repeated when rewarded
Created by: 1378012931
Popular Marketing sets

 

 



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