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Marketing Ch 4/5
| Question | Answer |
|---|---|
| By paying close attention to customer needs and continuously monitoring the environment in which it operates, a good marketer can: A)avoid cognitive dissonanceB)identify potential opportunitiesC)implement just-in-time marketing promotionsD)divide geration | B)identify potential opportunities |
| The immediate factors affecting consumers include the actions of the: A)focal company B)company's competitors C)corporate partners D)all of the above E)none of the above | D)all of the above |
| The centerpiece of the Marketing Environment Analysis Framework is: A)green marketing B)corporate partners C)culture D)competitive intelligence E)consumers | E)consumers |
| The center of all marketing efforts is: A)profits B)the consumer C)corporate social responsibility D)scenario planning E)foreign cultural fluctuations | B)the consumer |
| Yvonne knows her firm must look at everything they do from a consumer's point of view. One of the difficulties is consumers' __ change over time. A)culturalremembrances B)needs,wants,and ability to purchase C)technological demographics D)justintime consum | B)needs, wants, and ability to purchase |
| The shared meaning, beliefs, morals, values, and customs of a group of people are their: A)social concerns B)culture C)demographics D)generational cohort E)aesthetics | B)culture |
| Marketers have learned that culture influences __ consumers buy. A)what B)how C)where D)when E)all of the above | E)all of the above |
| Typical demographic data include: A)gender B)income C)race D)geographic region E)all of the above | E)all of the above |
| The pyramid of corporate social responsibility contains what? A)economic,political,social,and practical B)educational,charitable,scientific,and religious C)economic,legal,ethical, and philanthropic D)green marketing,responsible Marketing to children, help | C)economic, legal, ethical, and philanthropic |
| Which generational cohort in the United States is the faster-growing, more likely to complain, and take time browsing? | Seniors |
| Two of the characteristics of this generational cohort that distinguishes from Baby Boomers are they were the first generation to grow up with both parents working,, and half of them have divorced parents. What cohort has these characteristics? | Generation X |
| The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvir is: A)external B)easier to understand C)easier to control D)same as the immediate environment E)is fundamental to creating core competency | A)external |
| Viewers of MNF are to see ads for beer and razors viewer of daytime soaps may see ads for cleaning due to: A)cultural expectations B)male domination C)viewership demographics that show MNF attracts men and soaps attract women at home D)marketers' percepti | C)viewership demographics that show MNF attracts men and soaps attract women at home |
| By offering enviro responsible products green marketers: A)undercut prices of nonenviro responsible B)gain access to gov supply contracts C)promote green instead of blue D)generate i macroeco maximization E)add value that other products dont have | E)add value that other products do not have |
| Jason on DNC registry gets call suggesting he need add. insurance bc new father and changed jobs. he was concerned about: A)access to competitive intelligence B)his lack of privacy C)marketers lack of cultural awareness D)lack of green marketing choices | B)his lack of privacy |
| Ralph works w/ team develop ways to wrap bulky presents. Team looks at economic date and are encouraged that: A)consumers have less money to spend on gifts B)consumer spend more on jewelry and upscale C)dollar more expensive than Euro D)interest rates are | A)consumers have less money to spend on gifts |
| To understand consumer behavior, marketers need to ascertain: A)the meaning of lifeB)difference between shopping and sensitivity goodsC)noncompensatory indecision rulesD)why people buy products or servicesE)the universal set of evoked goods valued by all | D)why people by products or services` |
| The consumer buying process begins when: A)they enter a store B)functional needs are greater than psychological needs C)performance risk is minimized D)consumers recognize that that have an unsatisfied need E)learning equals perception | D)consumers recognize that they have an unsatisfied need |
| One of the advantages of selling specialty goods/services is that when consumers want them, they will: A)question the price B)consider many alternatives C)search for them D)perceive greater performance risk E)expect them to be offered conveniently | C)search for them |
| When Karen realized her dog had fleas, Karen had: A)soc-perceptual incongruence B)psych need C)cognitive learning redundancy D)universal shopping need E)unsatisfied need | E)unsatisfied need |
| Marketers know they want their brands and products to be in consumers' __set. A)universal B)retrieval C)evoked D)deterministic E)behavioral | C)evoked |
| Elena is buying a new car, focused on a few she'd consider buying. What set is this? A)universal B)retrieval C)immediate D)evoked E)focus | D)evoked |
| The consumer decision process can be influenced by: A)firm's marketing mix B)psychological factors C)social factors D)situational factors E)all of the above | E)all of the above |
| The process by which consumers select,organize,and interpret information creates consumers': A)attitudes B)learning C)perceptions D)cultural norms E)postpurchase dissonance | C)perceptions |
| Many Hollywood stars were among first to buy electric/hybrid vehicles. They oftern became __ influencing other consumers' behavior.A)reference groups B)internal loci of control C)cultural icons D)cognitive parameters E)evoked images | A)reference groups |
| When mountain climber purchase clothes for scaling Mt Everest, theri purchases are primarily addressing __ needs. A)functional B)prepurchase C)social D)psychological E)functional and psychological | A)functional |
| Kelly knew had problem when car floor rusted through. Logically, her next step in consumer decision process would be to: A)identify her need B)search for info C)evaluate alternatives D)purchase new car E)evaluate her satisfaction with the car she justpurc | B)search for info |
| Brandon though of college roomy, owner of BMW dealership, to ask about financing. Brandon was searching for info from A)external source B)internal locus of control C)decision heuristics establishment D)internal source E)situational factor group | A)external source |
| Kathy has curly hair, moves new town, asks others where they get hair cut. She spent effort finding a new stylist based on _ assoc with purchase dec. A)evoked B)ref group C)cultural affective D)perceived risk E)financial risk | D)perceived risk |
| When Mary Grace decided to buy a new computer, she considered all the brands she could recall seeing advertised. This is her __set. A)universal B)retrieval C)evoked D)deterministic E)behavioral | B)retrieval |
| Dawn almost always flies Delta with lots of sky miles but uses online comparison sight to see if ther is a better price or schedule. She uses a_decisionrule. A)compensatory B)noncompensatory C)rutual sonsuption D)social E)situational factor | A)compensatory |
| Teens have clothes they past purchased that they would not be caught dead in today. They probably feel: A)cognitive referral B)postpurchase dissonance C)psychological risk D)need recognition E)decision heuristics | B)postpurchase dissonce |
| Natalie's mom wants traditional church ceremony.Nat wants beach ceremony. Dow from Thailand wants a monk to officiate. Their decisions influenced by: A)impulse,habitual,limited problem solve process B)functionalpsych)E)family,reference groups, and culture | E)family, reference groups, and culture |
| The success of the Toyota Prius began with: A)superior engineering B)new ecofriendly technology C)generous financing to support the development D)identifying and meeting customer needs E)the US Enviro Protection Agency guidelines | D)identifying and meeting customer needs |
| The consumer decision process model represents: A)concept of habitual decision making B)retrieval of an evoked set based on physiological needs C)steps that consumers go through before,during,and after making purchases D)predicted process consumers go thr | C)the steps that consumers go through before,during,and after making purchases |
| When Kelly began searching for a new car, she probably would rely on _ sources of info. A)interpersonal and sensual B)compensatory and noncompensatory C)ritual and spiritual D)specialty and ordinary E)internal and external | E)internal and external |
Created by:
eward14
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