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WSU Marketing 3010
| Question | Answer |
|---|---|
| T/F Industrial goods are bought by organizations for further processing or for use in their business operations. | True |
| T/F The four "P"s of the Marketing Mix are product, price, placement, and profit. | False |
| T/F A marketing plan is developed and implemented to help a marketer meet their long-term objectives. | True |
| T/F A market perception is how marketers want the target market to perceive their product in comparison to competitors' brands. | False |
| A(n) _________________ consists of all possible customers in a market, regardless of the differences in their specific needs and wants. Mass Market Target Market Large Market Organic Market | Mass Market |
| _________________ is how the marketer wants the target market to perceive the product in comparison to competitors' brands. Ad positioning Market creation Captioning Market positioning | Market positioning |
| Which of the following would be an example of a not-for-profit organization? McDonald's Boy Scouts of America Miami Dolphins U.S. Air Force | Boy Scouts of America |
| The New Era orientation means a devotion to excellence in designing and producing products that benefit the customer and all of the following except: Firm's employees Shareholders Communities All of the above are correct | All of the above are correct |
| _______________ consists of the music, sports, books, celebrities and other forms of entertainment that the mass market consumes. Marketing entertainment Target marketing Popular culture American culture | Popular culture |
| T/F A mass market is a distinct group of customers within a larger market who are similar to one another in some way but whose needs differ from other customers in the larger market. | False |
| T/F A product delivers an expense when it satisfies a need or a want. | False |
| T/F Promotion includes all of the activities marketers undertake to inform consumers or organizations about their products, and to encourage potential customers to buy those products. | True |
| Place refers to the availability of the product to the customer at the desired time and location. | True |
| A(n) _________ is delivered by a product when it satisfies a need or a want. benefit need want advertisement | benefit |
| Which of the following eras is not one of the eras that the Marketing Concept has evolved from? Production Orientation Era Selling Orientation Era Advertising Orientation Era Consumer Orientation Era | Advertising Orientation Era |
| Which of the following is not one of the elements that make up the marketing mix? Profit Product Promotion Price | Profit |
| The concept of _ sees marketing as a process of building long-term relationships with customers to keep them satisfied and to keep them coming back Cust retention programs Cust building programs Cust relationship management Cust retention management | Customer relationship management |
| _________________ are the tangible products that individual consumers purchase for personal or family use. Services Products Consumer goods Durable goods | Consumer goods |
| ______________________ means that management views marketing as a sales function, or a way to move products out of warehouses so that inventories don't pile up. Marketing orientation "The Avon Principle" Production orientation Selling orientation | Selling orientation |
| T/F A need is the difference between a consumer's actual state and some unattainable state. | False |
| T/F A market consists of all consumers who share a common need that can be satisfied by a specific product or service and who have the resources, willingness, and authority to make the exchange. | True |
| Marketing is a decision process in which marketing managers determine the strategies that will help the organization meet its long-term objectives. To do this, marketers develop and implement _____ Calendars Marketing Plans Media Plans Media Budgets | Marketing Plans |
| ____ are the tangible products that individual consumers purchase for personal or family use. Services Products Consumer goods Durable goods | Consumer goods |
| T/F Services are intangible products that we pay for and use but never own. | True |
| The increase of the Internet has opened up which of the following eras? E-Marketing Era Internet Marketing Era The Yahoo Era The Ebay Era | E-Marketing Era |
| The steps of target marketing consist of each of the following except which one? Segment the market Select a target market Position the product for that market Set the price | Set the price |
| A(n) _______________ occurs when something is obtained for something else in return, which means that some transfer of value occurs between a buyer and a seller. market sale transaction exchange | Exchange |
| T/F Time utility is the benefit marketing provides by storing products until they are needed. | True |
| Which of the following is not considered one of the activities that are used to promote a product? Personal Selling Advertising Coupons Price | Price |
| Which of the following is not considered one of the types of utility benefits that a product provides? Possession utility Place utility Time utility All of the above are correct | All of the above are correct |
| T/F A consumer is the ultimate user of a good or service. | True |
| __________________ is designed to satisfy customers' needs and wants. Selling orientation Advertising orientation Consumer orientation Needs orientation | Consumer orientation |
| T/F A product is a good, service, idea, place, person -- whatever is offered for sale in an exchange. | True |
| T/F Production orientation works best in a seller's market when demand is greater than supply. | True |
Created by:
bgarside
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