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Marketing Vocab 1+2
Marketing Chapters 1
Question | Answer |
---|---|
Goods and Services | Products |
Kinds of things you can hold in your hand | Goods |
Kinds of things you can't touch | Services |
Takes place every time something is sold | Exchange |
The function of marketing add value | Utility |
Changing of raw materials | Form Utility |
Product customers can buy | Place Utility |
Having products available at a specific time of year | Time Utility |
Pay for a product | Possession Utility |
Communication with the consumer | Information Utility |
People who buy products | Customers |
People who use products | Consumers |
Consumers satisfaction with product | Value |
Who the customers are | Market |
What you do to get into the mind of the prospect | Positioning |
Plan used to reach all customers | Mass Marketing |
The dividing of a total market into smaller groups | Market Segmentation |
Market based on location | Geo-graphics |
Populations personal characteristics | Demographics |
Consumers based on their lifestyles | Psycho graphics |
The combination of Psychographics, Demographics, and Geographics. | Customer Profile |