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DTP 1.01 Typography
Term | Definition |
---|---|
Desktop Publishing | Using a desktop computer and publishing software to create documents for publication |
Target audience | Intended audience |
Typography | The design of the characters and the way they are presented on the page |
Typeface | The basic design of a character |
Serif | Has attributes or strokes at the tips of the letters |
Sans serif | No (sans = without) serifs at the tips of the letters |
Ornamental or Decorative typefaces | Designed to catch the eye...can be hard to read |
Script | Appear to have been written by hand |
Font | The specific size, weight and style applied to a typeface |
Font style | The slant, weight and special effects applied to text |
Font families | The different sizes, weights and variations of a typeface |
Monospaced | Each letter takes up the same amount of space regardless of the letter size |
Proportional | The amount of space for each character is adjusted to the width of that character |
Leading | The vertical spacing between lines of text (similar to line spacing) |
Kerning | Horizontal spacing between pairs of letters |
Tracking | Horizontal spacing between all characters in a large block of text |