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Bus 100
Exam #3
Term | Definition |
---|---|
B2B | Business to Business- Individuals or organizations that buy goods and services to use in production or to sell, rent, or supply to others. |
Marketing Mix | Price,Product,Place, Promotions |
B2C | All the individuals that want goods and Services for personal use |
What are the Three parts of the marketing concept? | 1. Customer Orientation - Finding what customers want and providing it. 2. Service Orientation - Making sure everyone in an organization is committed to customer Satisfaction. 3. Profit Orientation - Focusing on what goods makes the most profit. |
Primary Data Research | In-depth information gathered by marketers from their own research. (telephone, online, Mail survey) |
Secondary Data Research | Existing data that has been previously collected by sources like the government |