click below
click below
Normal Size Small Size show me how
Marketing Chapter 12
Term | Definition |
---|---|
Line Extension | Development of a product that is closely related to existing products in teh line but is designed specifically to meet different customer needs |
New-Product Development Process | A seven-phrase process for introducing products: idea generation, screening, concept testing, business analysis, product development, test marketing, and commercialization |
Idea Generation | Seeking product ideas to achieve organizational objectives |
Commercialization | Refining and finalizing plans and budgets for full-scale manufacturing and marketing of a product |
Styling | The physical appearance of a product |
Product Features | Specific design characteristics that allow a product to perform certain tasks |
Customer Services | Human or mechanical efforts or activities that add value to a product |