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Exam 3 Internet Mktg

TermDefinition
Price transparency - Can compare across retailers/service providers - Can compare online vs. offline Pricing: Charge what the market can take (bear)
Full online price * (Buyer's View) - Online price - Tax rate - Shipping cost - Expected return cost
Price partitioning * (Buyer's View) Price sensitivities that vary across different components of the full online price Total price vs Repeated charges $ vs $ $ $ for each line item (created further detail in word doc from slide 9 notes)
Buyer's view Shift in power from sellers to buyers - Access to information - Access to products/competitors
Seller's view Pricing objectives may be: * profit-oriented * market-oriented * competition-oriented The internet is only one sales channel and it must be used in concert with other channels (more in slide 11 notes)
Pricing Strategies: Fixed pricing * is when everyone pays the same price. * Sellers set the price and buyers accept it or not
Pricing Strategies: Dynamic pricing * is the strategy of offering different prices to different customers
Pricing Strategies: Time-based pricing * Yield management links price to availability (more in slide 18 notes)
Pricing Strategies: Segmented pricing * Can be effective when 1) the market is segmentable, 2) pricing reflects value perceptions of the segment, and 3) segments exhibit different demand behavior Geographic segment pricing (new card) see slide 20 Value segment pricing (new card see slide 22)
Pricing Strategies: Negotiated pricing *
Web Site *
Web Site Content *
Web Site Design *
Web Site Construction *
Web storyboarding *
Template pages
Home page * a.k.a. splash, front or entry page
Web site atmospherics *
Web site flow aesthetics * > Web Shui *
Web Site Design: Layout issues Page safe area * Header / Footer Typeface * Alignment * Text blocks Tables Site map * Colors * Links * Search boxes Menus * FAQ Visual axis * Feedback
Web Site Design: Graphics and animation *
Web Site Construction: HTML (Hypertext Markup Language) *
Web Site Construction: FTP (File Transfer Protocol) *
Created by: rlingle
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