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RIT POM CH 13
| Question | Answer |
|---|---|
| Marketing Channel (Channel of Distribution) | a set of interdependent organizations that eases the eases the transfer of ownership as products move from producer to business user or consumer |
| Value of Marketing Channels | Facilitate the physical movement of goods through the supply chainin the marketing mix. |
| Channel Members | All parties in the marketing channel who negotiate with one another, buy and sell products, and facilitate the the change of ownership |
| Types of Discrepancies | Quantity, Assortment, Discrepancy and Spatial |
| Discrepancy of Quantity | The difference between the amount of product produced and the amount an end user wants to buy. |
| Discrepancy of Assortment | the lack of all the items a customer needs to receive full satisfaction from a product or products |
| Temporal Discrepancy | a situation that occurs when a product is produced buy a customer is not ready to buy it |
| Spatial Discrepancy | The difference between the location of a producer and the location of widely scattered markets |
| Retailer | Firms that sell mainly to consumers |
| Wholesaler | Organizations that facilitate the movement of products and services from the manufacturer to producers, resellers, governments, institutions, and retailers |
| Agent/Broker | Wholesaling intermediates who do not take title to a product but facilitate its sale from producer to end user by representing retailers, wholesalers, or manufacturers |
| Channel Control | A situation that occurs when one marketing channel member intentionally affects another member's behavior |
| Channel Power | The capacity of a particular marketing channel member to control or influence the behavior of other channel members |
| Channel Conflict | A clash of goals and methods between distribution channel members. |
| Horizontal Conflict | A channel conflict that occurs among channel members on the same level |
| Vertical Conflict | A channel conflict that occurs between different levels in a marketing channel typically between the wholesaler and the manufacturer ro the manufacturer and the retailer |
| Intensive Distribution | A form of distribution aimed at having a product available in every outlet where target customers might want to buy it. |
| Selective Distribution | A form of distribution achieved by screening dealers to eliminate all but a few in a single area |
| Exclusive Distribution | A form of distribution that establishes one or a few dealers within a given area |
| Dual Channel Distribution | The use of two or more channels to distribute the same product to target markets |
Created by:
thecrew
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