click below
click below
Normal Size Small Size show me how
Advertising
Chapter 19
Question | Answer |
---|---|
What is advertising? | A form of non-personal promotion in which companies pat yo promote ideas, goods, or services in a variety of media outlets. |
What are the 4 p's of marketing? | Product, promotion, place, and price. |
What is promotion? | Decisions about advertising, personal selling, sales promotion, and publicity to attract potential customers. |
Name ten places where we see advertising? | TV, radio, magazines, newspapers, stores, internet, billboards, theaters, sports arenas, and highway signs. |
What are the top ten advertising icons? | Campbell's Soup Kids, The M&M guys, Mr. Peanut, Aunt Jemima, Elsie the Cow, Pillsbury Doughboy, Ronald McDonald, Quaker Oat Man, Tony the Tiger and Ernie the Keebler Elf. |
What is media? | Agencies, means, or instruments used to convey advertising messages to the public. |
What is media planning? | The process of selecting the advertising media and deciding the or space in which the ads should appear. |
What are the two types of advertising? | Promotional and Institutional. |
Name the 6 different types of print media? | Newspapers, magazines, direct mail, directory, outdoor, and transit. |
What are the 4 general categories of advertising media? | Print, broadcast, online and specialty. |