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Marketing Chapter 16

TermDefinition
retailing all transactions in which the buyer intends to consume the product through personal, family, or household use
retailer an organization that purchases products for the purpose of reselling them to ultimate consumers
general-merchandise retailer a retail establishment that offered a variety of product lines that are stocked in considerable depth
department stores large retail organizations characterized by a wide product mix and organized into separate departments to facilitate marketing efforts and internal management
discount stores self-service, general-merchandise stores that offer brand name and private brand products at low prices
convenience store a small self-service store that is open long hours and carries a narrow assortment of products, usually convenience items
supermarkets large, self-service stores that carry a complete line of food products, along with some nonfood products
superstores giant retail outlets that carry food and nonfood products found in supermarkets, as well as most routinely purchased consumer products
hypermarkets stores that combine supermarket and discount store shopping in one location
warehouse clubs large-scale, members-only establishments that combine features of cash-and-carry wholesaling with discount retailing
warehouse showrooms retail facilities in large, low-cost buildings with large on-premises inventories and minimal services
traditional specialty retailers stores that carry a narrow product mix with deep product lines
category killer a very large specialty store that concentrates on a major product category and competes on the basis of low prices and product availability
off-price retailers stores that buy manufacturers' seconds, overruns, returns, and off-season merchandise for resale to consumers at deep discounts
neighborhood shopping centers shopping centers usually consisting of several small convenience and specialty stores
community shopping centers shopping centers with one or two department stores, some specialty stores, and convenience stores
regional shopping center a type of shopping center with the largest department stores, widest product mixes, and deepest product lines of all shopping centers
superregional shopping center a type of shopping center with the widest and deepest product mixes that attracts customers from many miles away
lifestyle shopping center a type of shopping center that is typically open air and features upscale specialty, dining, and entertainment stores
power shopping center a type of shopping center that combines off-price stores with category killers
retail positioning identifying an unserved or underserved market segment and serving it through a strategy that distinguishes the retailer from others in the minds of consumers in that segment
atmospherics the physical elements in a store's design that appeal to consumer's emotions and encourage buying
category management a retail strategy of managing groups of similar, often substitutable products produced by different manufacturers
direct marketing the use of the telephone, Internet, and nonpersonal media to introduce products to customers, who can then purchase then via mail, telephone, or the Internet
nonstore retailing the selling of products outside the confines of a retail facility
catalog marketing a type of marketing in which an organization provides a catalog from which customers make selections and place orders by mail, telephone, or the Internet
direct-response marketing a type of marketing in which a retailer advertises a product and makes it available through mail or telephone orders
telemarketing the performance of marketing-related activities by telephone
television home shopping a form of selling in which products are presented to television viewers, who can buy them by calling a toll-free number and paying with a credit card
online retailing retailing that makes products available to buyers through computer connections
direct selling marketing products to ultimate consumers through face-to-face sales presentations at home or in the workplace
automatic vending the use of machines to dispense products
franchising an arrangement in which a supplier (franchiser) grants a dealer (franchisee) the right to sell products in exchange for some type of consideration
wholesaling transactions in which products are bought for resale, for making other products, or for general business operations
wholesaler an individual or organization that sells products that are bought for resale, for making other products, or for general business operations
merchant wholesalers independently owned businesses that take title to goods, assume ownership risks, and buy and resell products to other wholesalers, business customers, or retailers
full-service wholesalers merchant wholesalers that perform the widest range of wholesaling functions
general-merchandise wholesalers full-service wholesalers with a wide product mix but limited depth within product lines
limited-line wholesalers full-service wholesalers that carry only a few product lines but many products within those lines
specialty-line wholesalers full-services wholesalers that carry only a single product line or a few items within a product line
rack jobbers full-service, specialty-line wholesalers that own and maintain display racks in stores
limited-service wholesalers merchant wholesalers that provide some services and specialize in a few functions
cash-and-carry wholesalers limited-service wholesalers whose customers pay cash and furnish transportation
truck wholesalers limited-service wholesalers that transport products directly to customers for inspection and selection
drop shippers limited-service wholesalers that take title to goods and negotiate sales but never actually take possession of products
mail-order wholesalers limited-service wholesalers that sell products through catalogs
agents intermediaries that represent either buyers or sellers on a permanent basis
brokers intermediaries that bring buyers and sellers together temporarily
manufacturers' agents independent intermediaries that represent two or more sellers and usually offers customers complete product lines
selling agents intermediaries that market a whole product line or a manufacturer's entire output
commision merchants agents that receive goods on consignment from local sellers and negotiate sales in large, central markets
sales branches manufacturer-owned intermediaries that sell products and provide support services to the manufacturer's sales force
sales offices manufacturer-owned operations that provide services normally associated with agents
Created by: lilready44
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