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Art history123412
Midterm
Question | Answer |
---|---|
Who was Saul Bass? | Created a single strong motif and had title sequence match the poster design. |
What was special about Univers font and the way that it was marketed? | It showed the different variations of the font and their relationship to each other. |
Who is Josef Muller Brockman? | The designer of Helvetica. |
What is so important about Helvetica? | Symbolized bland flavor, legibility, and more regular structure. |
Who is Paul Rand? | Originator of Swiss Style of graphic design. He designed many posters and corporate identities. (IBM & ABC) |
Who is Tom Geismar? | Was enlisted to help create a national system of standardized transportation symbols. |
Who is Jan Tschichold? | Created The New Typography which gives guidelines to modern design/typography. Created idea of a layout. |
When did Dada start? | In Europe during WWI due to frustration with society and the war. |
Who were key artists during Dada? | Jean Arp, Marcel Duchamp, Richard Huelsenbeck, Hugo Ball. |
What did Dada influence? | Surrealism and Pop Art. |
What are characteristics for Dada? | Social critique, anti-art, shock value, and irrationalism. |
What were the 4 shows at the MOMA? | International Style, Machine Art, Cubism/Abstract Art, and The Bauhaus Exhibition. |
Why did people go to the exhibits? | To understand modern art and what goes on in the world. |
Margaret Bourke-White | took interesting pictures from different perspectives |
Mohomed Agna | Introduced feel bleed photograph |
Cipe pineles | Seventeen, Vogue, Vanity Fair - first to hire fine artists, |
Alexi Bronibeach | use full bleed across gutter |
What did Art Nouveau start? | Design oriented art to overcome urban industrial mayhem and ugliness. |