Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Mkting Ch 5 Test
Consumer Behavior
| Question | Answer |
|---|---|
| tendency to respond to an object or class of objects in a consistently fav or unfav way | attitude |
| subjective perception of how a product or brand performs on diff attributes based on personal experience, advertising, and discussions w/ other pple | beliefs |
| fav attitude toward and consistent purchase of a single brand over time | brand loyalty |
| actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions | consumer behavior |
| distinct phases that a family progresses through from formation to retirement, bringing identifiable purchasing behaviors | family life cycle |
| personal, social, and economic significance of a purchase to the consumer | involvement |
| those behaviors that result from (1) repeated experience and (2) reasoning | learning |
| energizing force that stimulates behavior to satisfy a need | motivation |
| individuals who exert direct or indirect social influence over others | opinion leaders |
| anxieties felt b/c the consumer can't anticipate the outcome of a purchase but believes that there may be neg consequences | perceived risk |
| process by which an individual selects, organized and interprets info to create a meaningful pic of the world | perception |
| person's consistent behavior or response to recurring situations | personality |
| five stages a buyer passes through in making choices about which prods and services to buy | purchase decision process |
| pple to whom an individual looks as a basis for self=appraisal or as a source of personal standards | reference groups |
| subgroups within the larger, or national, culture w/ unique values, ideas, and attitudes | subcultures |
| pple influencing each other in personal convo | word of mouth |
| combines psychological and demographics and focusses on how pple spend their time and resources, what they consider important in their environment and what they think of themselves and the world around them | lifestyle |
| Stages in consumer purchasing decision (5) | 1. Problem recognition 2. info search 3. alternatives 4. decision 5. post purchase |
| low-involvement | 1. recognize problem 2. decide 3. little effort |
| high-involvement | 5 stages |
| limited problem solving | consult friend |
| physiological concepts (5) | 1. motivation/personality 2. perception 3. learning 4. values/beliefs/attitudes 5. lifestyle |
| learning (3) | 1. behavioral 2. cognitive 3. brand loyalty |
| sociocultural influences (4) | 1. personal (opinion or word of mouth) 2. reference groups 3. family influ (socialization/fam life cycle/fam decision making) 4. cultural/subcultural |
| Frito-Lay | -21 lbs chips/customer -$52.50 per year |
| Exon | -$500/year in gas per customer |
| Kimberly-Clark | -6.7 tissue boxes year -$994 over 60 years |
Created by:
mwoltner
Popular Marketing sets