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AD Principles

information pertaining to advertising principles

QuestionAnswer
What is Advertising? A complex form of communication that operates with objectives and strategies to various types of impact on consumer thoughts,feelings, and actions
Modern Definition of Advertising a paid persuasive communication that uses non personal mass-media, as well as other forms of interactive communication, to reach broad audiences to connect an identified sponsor with a target audience.
Strategy the logic and planning behind the advertisement that gives it direction and focus.
Creative Idea the ad's central idea that grabs your attention and sicks in your memory.
Creative Execution the details, photography, writing, acting, setting, printing, and the way the product is depicted.
Creative Media Use uses of television, magazines and the internet in advertising.
Hard-Sell uses reasons to persuade consumers
Soft Sell build on image for a brand and touch consumers' emotions.
Marketing the process a business uses to satisfy consumer needs and wants by providing goods and services.
Product Category the classification to which a product is assigned.
Target Market the particular group of consumers thought to be potential customers for the goods and services
Marketing mix product, price, place, and promotion (the four P's)
Brand the distinctive identity of a particular product that distinguishes it from its competitors.
Marketing Communication includes advertising but also includes a number of related communication techniques used in marketing
Created by: tdmontano2010
Popular Marketing sets

 

 



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