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SMS Authors Position
Definitions of Persuasive Technigues
| Question | Answer |
|---|---|
| The reason an author writes: to persuade, to inform, to entertain | Author's Purpose |
| The attempt to change opinions or attitudes (i.e. politics) or the attempt to change your behavior (i.e. advertisements) | Persuasion |
| this approach encourages you to think that because everyone else is doing something you should too or you'll be left out. | Bandwagon |
| Using important sounding "positive words"; Used in general statements that cannot be proved or disproved | Glittering Generalities |
| The use of numbers to persuade. It deceives by making message look likes it based on fact. | Citing Statistics |
| A famous personality is used to endorse a product | Testimonial |
| An extreme written or spoken persuasion intended to influence the reader or listener strongly, and usually by one sided rather than objective arguments | Propaganda |
| The tendency to favor one too much; prejudice | Bias |
| A fixed form, character, or image of something as if everything or everyone in a category are the same; not allowing for difference | Stereotype |
| Proven information | Fact |
| Personal feelings toward a situation | Opinion |
| A person is made to have strong feelings about a situation or product | Appeal to Emotion |
| A person should feel, believe, or do something because it's logical | Appeal to Reason |
| A catchy phrase or statement often used to sell a service or product | Slogan |
Created by:
wilsei
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