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17-1_ Pitarro_Nix

QuestionAnswer
Form of non-personal promotion. Advertising
Creates consumer interest and demand. pull policy
Positive communication about business. instutional promotion
News presentations that create awreness of an organization in the market place. publicity
Money a manufacturer pays a retail chain to place a product on store shelves. slotting allowance
A story sent to the media wich is written by and about a company or organization. news release
An item such as a coupon or factory pack that is free to consumers as a condition of purchace. premium
Featuring a specfic product TV shows or in movies. product placement
Incentives that encourage customers to buy products products or services. sales promotion
Convince a retailer to stock products being promoted. push policy
Created by: vhaun



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