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17-1_ Pitarro_Nix
Question | Answer |
---|---|
Form of non-personal promotion. | Advertising |
Creates consumer interest and demand. | pull policy |
Positive communication about business. | instutional promotion |
News presentations that create awreness of an organization in the market place. | publicity |
Money a manufacturer pays a retail chain to place a product on store shelves. | slotting allowance |
A story sent to the media wich is written by and about a company or organization. | news release |
An item such as a coupon or factory pack that is free to consumers as a condition of purchace. | premium |
Featuring a specfic product TV shows or in movies. | product placement |
Incentives that encourage customers to buy products products or services. | sales promotion |
Convince a retailer to stock products being promoted. | push policy |