click below
click below
Normal Size Small Size show me how
14_GZ
Presenting the Product
Question | Answer |
---|---|
buying decision on which common objections are based. | Need |
Describe goal of product presentation. | To match needs and wants to product benefits and features. |
List a technique that creates a lively and effective product presentation. | Displaying and handling the product. |
Objections | Concerns, hesitations, doubts, or other honest reasons a customer has for not making a purchase. |
buying decision on which common objections are based. | Product |
Demonstrate a step for handling customer objections. | Listen carefully |
Demonstrate a step for handling customer objections. | Acknowledge the objections. |
Excuses | Reasons for not buying or seeing the sales person. |
buying decision on which common objections are based. | Price |
buying decision on which common objections are based. | Source |
buying decision on which common objections are based. | Time |
specific method of handling objections | Substitution |
specific method of handling objections | Boomerang |
specific method of handling objections | Question |
specific method of handling objections | Superior Point |
specific method of handling objections | Denial |
specific method of handling objections | Demonstration |
specific method of handling objections | Third Party |
Demonstrate a step for handling customer objections. | Restate the objections |
Demonstrate a step for handling customer objections. | Answer the objections |
List a technique that creates a lively and effective product presentation. | Demonstrating the product. |
List a technique that creates a lively and effective product presentation. | Using sales aids |
List a technique that creates a lively and effective product presentation. | Involving the customer. |
layman's terms | Words the average customer can understand. |
Objective analysis sheet | document that lists common objections and possible responses to them |
paraphrase | restate something in a different way |
substitution-method | involves recommending a different product to satisfy needs of customer |
boomerang method | brings the objection back to the customer as a selling point |
superior-point method | technique that permits the salesperson to acknowledge objections as valid yet still off set them with other benefits |
third-party method | involves using a previous customer or another neutral person who can give a testimonial about the product |