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23.1_Wheeler&Willett
The Role of the buyer
Question | Answer |
---|---|
organizational buyers | buyers who purchase goods for business purposes, usually in much greater quantities than the average consumer buys |
wholesale and retail buyers | buyers who purchase goods for resale |
six-month merchandise plan | the budget that estimates planned purchases for a six-month period |
open-to-buy (OTB) | the amount of money left for buying goods after all purchases recieved and on order have been considered |
centralized buying | buying process for all branches in a chain store operation, usually done in a central location, such as company headquarters |
decentralized buying | local chain store managers or their designated buyers who are authorized to make special purchases for their individual stores |
industrial market | a market that involves one business dealing goods or services to another business instead of a consumer baSE |
calculations of the six-month merchandise plan | desired increase: $100,00.00 X .10 = $10,00.00 planned sales: $100,00.00 + $10,000.00 = $110,000.00 $100,000 X 1.10 = $110,000.00 |