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Adv. Terms Chp.19
Beck Marketing Chp19
Question | Answer |
---|---|
Promotional advertising | advertising the the goal to increase sales |
Institutional advertising | advertising that tries to create a favorable image of the business |
Media | means used to convey a message; includes print, broadcast, online, specialty |
Print media | advertising in newspapers, magazines, direct mail, signs, and on billboards |
Transit advertising | advertising found on public transportation such as inside trains,taxis, and buses; or on public property like bus shelters/train stops |
Broadcast media | messages conveyed over the radio or on the TV |
Online advertising | advertising on the web |
Specialty media | advertising done through giving away inexpensive items with the company's name or logo on it |
Media planning | selecting the advertising media to use and the time or space in which the ads should appear |
Audience | number of people or homes exposed to an ad |
Impression | a single exposure to an advertising message |
Frequency | number of times an audience sees or hears an advertisement |
Cost per Thousand (CPM) | the media cost of exposing 1,000 readers or viewers to an advertising impression |
formula to figure CPM | cost of ad x 1,000/circulation |