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Adv. Terms Chp.19

Beck Marketing Chp19

QuestionAnswer
Promotional advertising advertising the the goal to increase sales
Institutional advertising advertising that tries to create a favorable image of the business
Media means used to convey a message; includes print, broadcast, online, specialty
Print media advertising in newspapers, magazines, direct mail, signs, and on billboards
Transit advertising advertising found on public transportation such as inside trains,taxis, and buses; or on public property like bus shelters/train stops
Broadcast media messages conveyed over the radio or on the TV
Online advertising advertising on the web
Specialty media advertising done through giving away inexpensive items with the company's name or logo on it
Media planning selecting the advertising media to use and the time or space in which the ads should appear
Audience number of people or homes exposed to an ad
Impression a single exposure to an advertising message
Frequency number of times an audience sees or hears an advertisement
Cost per Thousand (CPM) the media cost of exposing 1,000 readers or viewers to an advertising impression
formula to figure CPM cost of ad x 1,000/circulation
Created by: hbeck1973
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