DECA Vocab.CH.2 Word Scramble
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| Question | Answer |
| Marketing Plan | A formal written document communicating the goals, objectives, and strategies of a company. |
| Executive Summary | A brief overview of an entire marketing plan. |
| Situation Analysis | The study of the internal and external factors that affect marketing strategies. |
| Marketing Strategies | Identification of target markets and determination of marketing. |
| Sales Forecasts | The projection of probable future sales in units or dollars. |
| Performance Standards | An expectation of performance that reflects a company's goals and marketing plan objectives. |
| Market Segmentation | The process of analyzing and clarifying customers in a given market to create smaller,more precise target markets. |
| Demographics | Statistics that describe a population in terms of personal characteristics such as age, gender,income, martial status, ethnicity, education, and occupation. |
| Disposable Income | The money left over after taxes are taken out of a consumer's income. |
| Discretionary Income | The money left over from a consumer's income after paying for basic living necessities such as food, shelter, and clothing. |
| Geographics | Segmentation of the market based on where people live. |
| Psychographics | Studies of consumers based on social and psychological characteristics. |
| Mass Marketing | Use of a single marketing plan to reach all consumers. |
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fernando73
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