4.01 types of sells Word Scramble
|
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Question | Answer |
What is selling? | -is the exchange of goods and services from products to sonsumers for a price. |
What is Data Based Marketing? | -involves the collection of information about past, curent, and potential consumers. |
What is Personal Selling? | - a two way communication between a representative of the company and the customer. |
What is Business to Business Selling? | - takes place in a manufacture or wholesalers showroom(inside sales)or a customers place of business(outside sale). |
What is Direct Mail? | - is personal and recieved in the maibox. |
What is Internet Selling? | - is executed using the internet. (www.) |
Customer vs. Consumers | - customers buy, and consumer uses the product. |
What is Selling and Full-Menu Marketing? | - having a produce or service that meets virtually any customers wants and needs. |
What is Feature-Benefit Selling? | - product features are the basic physical and extended characteristics of an item. |
What is Customer Buying Motives? | - motives for buyinga product -rational motives -emotional motives -patronage motives |
What is Rational Motives? | - based on conscious, logical thinking and decision making. |
What is Emotional Motives? | -based on feelings -social approval, recognition, power, love, and prestige. |
What is Patronage Motives? | - based on loyalty - low price, high quality, friendly staff, great customers service, mercahndise assortment, |
What is Decision Making Process? | - a process you go through to decide what product you will buy. |
What is Extensive Decision Making? | - occures when there is a high level or percieved risk, a product or service is very expensive or has a high value to the customer. |
What is Limited Decision Making? | - occurs when a customer buys a product that he or she has purchased before but no regularly. |
What is Rootine Decision Making? | - occurs when little information is needed about the product being purchased. |
Steps of the Selling Process: | 1. pre approach 2. product information 3. review current trade periodicals 4. sourses and methods of prospecting |
Product Information: | - knowing how to use and care for a productis essensials when educating consumers. |
Reviewing Current Trade Periodicals: | - crucial to stay atleast of current trends and industry information. |
Sources and Methods of Prospecting: | - a prospect is a potential customer. |
Created by:
sammischreck11
Popular Marketing sets