Ch 9 Marketing Word Scramble
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Question | Answer |
Marketing Research | collecting, recording, interpreting, analyzing |
#1 | Defining the objectives and research needs # |
#2 | designing the research# |
Probability Sample | everyone has an equal chance or being selected |
Non-probability Sample | not everyone has an equal chance of being chosen |
#3 | Data collection process # |
Secondary Data | info that was collected prior to project |
Primary Data | data collected for the first time: interviews, focus groups, and surveys |
Syndicated Data | secondary data that is purchased from research firms |
Scanner Data | taken from UPC codes |
Panel Data | info collected from a group of consumers overtime |
Internal Data | taken from customer info and stored in data warehouses |
Data Mining | using stats tools to uncover unknown patterns and relationships |
observational Research | video camera/ examining behaviors |
social media | easy way to learn about customers likes and dislikes |
in-depth interviews | trained researchers listen and record answers. Used to create surveys |
focus group interviews | 8-12 people come together to discuss |
Unstructured Questionnaire | open ended questions |
structured questionnaire | close ended questions |
Experimental Research | manipulates variable to see whats causing another variable |
Conclusive research | provides info needed to confirm insights. Surveys, scanner, experiments, and panel data. Quantitative |
Exploratory Research | qualitative. observations, social media sites, interviews, projective techniques, focus groups |
#4 | analyzing data and developing insight # |
#5 | action plan and implementation # |
#6 | Follow up # |
Created by:
sarahp1221@gmail
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