Mktg Vocab Chap 2 Word Scramble
|
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Mktg Vocab Chap 2
Chapter 2
| Question | Answer |
|---|---|
| Marketing concept | Businesses must satisfy customers’ needs and wants in order to make a profit |
| Customers | People who buy the product |
| Market | Potential customers who share common needs and wants and have the ability and desire to buy a product |
| Target marketing | Focusing all marketing decisions on a specific group of people you want to reach (sell to) |
| Customer profile | Information about the customer-age, income level, ethnic background, occupation, attitudes, lifestyle, or geography |
| Marketing mix | The 4 P’s of marketing – product, place, price, promotion |
| Market segmentation | Analyzing a market by specific characteristics in order to create a target market |
| Demographics | Personal characteristics that describe a population-age, gender, income, ethnic background, education, occupation |
| Baby Boom Generation | People born between 1946 and 1964,Huge potential market |
| Generation X | Americans born between 1965 and 1976-Dual careers, divorced parents |
| Generation Y | Americans born between 1977 and 1997 |
| Disposable income | Money left after taking out taxes |
| Discretionary income; | Money leftpaying for basic living necessities like food, shelter and clothing |
| Psychographics | Studies of consumers based on social and psychological characteristics |
| Geographics | Segmenting the market based on where people live-local, region, nation, global. |
Created by:
lynnrowe
on 2010-08-10