Small Business Word Scramble
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| Question | Answer |
| Marketing Plan | A plan used by a business to guide its marketing process to a desired conclusion. |
| Marketing Objectives | Are what a business wants to accomplish through its marketing efforts. |
| Marketing Mix | Made up of five marketing strategies you will use to reach your market. |
| Brand | The name, symbol, or design used to identify a product. |
| Package | The physical container or wrapper that holds the product. |
| Label | The part of the package used to present information. |
| Product Positioning | Refers to how consumers see your product compared to the competition's product. |
| Product Mix | All of the products a company makes or sells. |
| Channel of Distribution | The path a product takes from producer (or manufacturer) to final user (or consumer). |
| Intermediaries | These are the people or businesses that move products between producers and final users. |
| Intensive Distribution | Involves placement of a product in all suitable sales outlets. |
| Selective Distribution | Limits the number of sales outlets in an area. |
| Exclusive Distribution | Limits the number of outlets to one per area. |
| Marketing Tactics | Activities that need to be taken to carry out the marketing plan. |
| Private Brand | A brand that is owned and initiated by a wholesaler or retailer. |
| Guarentee | An assurance of the quality of a product. |
| Diversification | Is the process of investing in products or businesses with which you are not currently involved. |
Created by:
BrittanyWilson
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