Sports&Ent Marketing Word Scramble
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| Question | Answer |
| Consumers | People who use the products |
| Discretionary income | Money left to spend after necessary expenses are paid |
| Kinetoscope | A device used to view a sequence of moving pictures |
| Vendors | Sellers of products |
| Product | A good or services that any for-profit industry sells to its customers |
| Promotion | Any form of communication used to persuade people to buy products |
| Endorsements | Approval or supports of a products or ideas, usually by a celebrity |
| Core product | The main product such as sports event, movies, stage show, or book |
| Ancillary products | A products related to or created form the core products |
| Revenue | Gross income |
| Piracy | The unauthorized use of an owner’s or creator’s music, movies, or other copyright material |
| Royalty | A payment for material that has been copyright, or legally declared as belonging to the creator |
| Product tie-in | Use of ancillary products such as merchandise as a promotional tool |
| Sponsorship | Use of ancillary products such as merchandise as a promotional tool |
| Consumer loyalty | Use of ancillary products such as merchandise as a promotional tool |
| Cross-promotion | Any form of communication through which one industry relies on another industry to promote its product |
| Convergence | The overlapping of product promotion |
| Synergy | A combined action that occurs when products owned by one source promote the growth of related products |
| Risk | Unforeseen events and obstacles that can negatively affect business |
| Risk managements | A strategy to offset business risks |
Created by:
riders09
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