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Final Exam

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Question
Answer
Companies seek to develop a sustainable competitive advantage that can be maintained over a long period of time and:   is difficult for competitors to copy.  
Which of the following is NOT one of the four over arching strategies to create and deliver value and to develop sustainable competitive advantages?   Planning excellence  
Product excellence occurs through?   Branding and positioning  
When conducting a SWOT analysis, in what phase of the strategic marketing process is an organization presently engaged?   planning  


   






 
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Created by: duncanjp1