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Chapter 13 Terms

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Distribution Function   Involves determining the best methods and procedures to use so that prospective consumers can locate, obtain, and use a business's products and services.  
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Direct Channel   The producer sells the product to final consumers.  
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Indirect Channel   Includes other businesses between the producer and consumer.  
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Channel Captain   Takes responsibility to identify channel members, assign distribution activities, help members agree on performance standards, and facilitate communication among channel members.  
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Wholesalers   Companies that assist with distribution activites between businesses.  
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Wholesale member clubs   Businesses that offer a variety of consumer products to members through a warehouse outlet.  
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Retailer   The final business organization in an indirect channel of distribution for consumer products.  
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Inventory Shrinkage   A loss of products due to theft, fraud, negligence, or error.  
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Specialty of limited line-retailers   Offer products from one category of merchandise or closely related item.  
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Mixed merchandise retailers   Offer products from several different categories.  
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Service retailers   This has services as their primary offering with a limited number of products for sale that complement the services.  
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Non-store retailing   Involves selling directly to the consumer at home rather than requiring the consumer to travel to a store.  
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Franchising   A business relationship in which the developer of a business idea sells others the rights to the business idea and the use of the business name.  
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Atmospherics   The elements of the shopping environment that are appealing to customers, attract them to a store, and encourage them to buy.  
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Physical distribution   the process of efficiently and effectively moving products and materials through the distribution channel.  
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Distribution center   A facility used to accumulate products from several sources and then regroup, repackage, and send them as quickly as possible to the locations where they will be used.  
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