4.01
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| National Car Rental offers its Emerald Club members the opportunity to rent a car online and avoid the customer service desk at a local rental facility. The customer simply chooses a car, checks in with the parking lot attendee to provide his/her driver’ | Structural social financial
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| Honda traditionally changes a few items on its Accord brand before the style and design is changed, and the new model is introduced to the market. This is an example of which type of product adjustment? | Modification
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| Dell Computers prides itself on its ability to provide customer service and solve the problem the first time a customer calls. This is an example of which characteristic of service quality? | Reliability
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| The Durham Bulls offers mini-packages of tickets to customers at a reduced cost when compared to individual tickets. This is an example of which service marketing mix component? | Price
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| Due to low sales volume, Wendy’s eliminated its Frescata Sandwich selection from its menu. This is an example of which type of product adjustment? | Contraction
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| Sony stopped manufacturing its Walkman brand cassette tape players due to obsolescence. This is an example of which type of product adjustment? | Contraction
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| JVC Corporation makes and sells televisions, speakers, DVD players, and other electronic devices. JVC is an example of which type of branding? | Family
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| The package of a popular box of cereal describes calories, fiber content, and carbohydrate intake. This is an example of which part of packaging? | Label
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| Sprint sells digital and cellular phone communications, email, and text messaging. This is an example of which service marketing mix component? | Product/Service
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| Hilton Hotels sends occasional emails to recent guests to inform them of special events at its hotels. This is an example of which service marketing mix component? | Promotion
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| Rainforest café mails a newsletter informing customers of new entrees at its restaurants. This is an example of which service marketing mix? | Promotion
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| Bill bought milk and flour at the grocery store. These items are an example of which type of product? | Convenience
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| Ted bought a new lawn mower at a home improvement store. This item is and example of which type of consumer product? | Shopping
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| Alex took his wife to the best restaurant in town for their anniversary, this purchase is an example of which type of consumer product? | Specialty
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| Amber just turned 17. she has a car but needs to purchase insurance. This is an example of which type of consumer product? | Unsought
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| Coca-Cola decided to change its PowerAde product to improve the taste. This is an example of which type of product adjustment? | Specialty
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| Pepsi introduced Diet Pepsi max to appeal to the energy drink target market. This is an example of which type of product adjustment? | Extension
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| The popular racing series, NASCAR, is a blend of brand for the benefit of both companies. This is an example of which type of branding? | co-branded
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| State Farm Insurance protects a person’s house against loss from fire. This is an example of which characteristic of a service? | Intangible
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| A local car repair shop is know for its services, dependability, and accuracy. This is an example of which characteristic of service quality? | Reliability
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| UPS delivers packages for a customer. This is an example of which service marketing mix component? | Product/service
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| A tax preparation firm offer free electronic filing for new customers. This is an example of which service marketing mix component? | Price
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| what is a service | the results of applying human or mechanical efforts to people or objects
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| what is intangibility | search qualities, experience qualities, credence qualitie
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