Marketing Fundamentals
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Location and methods used to make product available to customers | Distribution
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| Results from changes in the tangible parts of a product | Form utility
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| Process of developing, promoting and distributing products to satisfy customer needs and wants (exchange relationships) | Marketing
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| The four basic marketing strategies, collectively known as the four P's: product, place, price, and promotion | Marketing mix
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| Using the needs of customers as the primary focus when developing a marketing mix | Marketing concept
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| Making products available where the consumers wants them | Place utility
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| Amount the customers pay | Price
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| Methods used and information communicated to encourage customers to purchase and to increase their satisfaction | Promotion
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| A tangible or physical item purchased by consumers | Product
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| The stages that a product goes through during its life, including introduction, growth, maturity, and decline | Product life cycle
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| Results from the affordability of the product | Possession utility
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| An intangible task performed for a customer | Service
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| Making the products available when the customer wants it | Time utility
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| The attributes of a product that make it capable of satisfying consumers' needs and wants | Utility
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
kweenbee30
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