Marketing Information Research
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Questions that offer two or more choices as answers | Closed-ended questions
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| Resources used to maintain information, including equipment and procedures, so that it can be used when needed | Data storage
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| The process of summarizing, combining or comparing information so that decisions can be made | Data analysis
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| Non essential purchases that satisfy consumers wants | Discretionary purchases
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| Controlled situations in which all factors are the same except the one being studied | Experiments
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| Provides an understanding of factors outside the organization | External information
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| Small number of people brought together to discuss identified elements of an issue or problem | Focus group
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| Information that goes into the system that is needed for decision making | Input
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| Information developed from activities that occur within the organization | Internal information
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| An organized method of collecting, storing, analyzing and retrieving information to improve the effectiveness and efficiency of marketing decisions | Marketing information systems (MKIS)
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| A procedure to identify solutions to a specific marketing problem through the use of scientific problem solving | Marketing research
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| The process of dividing a large group of consumers into subgroups based on specific characteristics and common needs | Market segmentation
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| A way to collect information by recording actions without interacting or communicating with the participant | Observation
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| Questions that allow respondents to develop their own answers without information about possible choices | Open-ended questions
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| The result of analysis that is given to decision makers | Output
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| All of the people in the group that a company is interested in studying | Population
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| Information collected for the first time to solve the problem being studied | Primary data
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| A procedure in which everyone in the population has an equal chance of being selected in a sample | Random sampling
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| A small group selected from the population | Sample
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| Information already collected for another purpose that can be used to solve the current problem | Secondary data
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| Experiments where researchers create the situation to be studied | Simulations
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| A planned set of questions to which individuals or groups of people respond | Survey
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| A clearly defined segment of the market to which a business wants to appeal | Target market
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| Specific cities or geographic areas in which marketing experiments are conducted | Test markets
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
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Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
kweenbee30
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